Wounded Warrior Project

Mental Health Campaign

The videos, social, and digital ads featured real stories from veterans and caregivers who reached out to Wounded Warrior Project® (WWP)  to begin their journey of healing and learn how to manage their mental health challenges. These were not to be your typical slice-of-life interviews but ones that were intimate. To draw a contrast from struggle to hope, an executional technique was leveraged transitioning from black and white (struggle) to full color (hope/victory) footage and images.

:30s, :15s and Long-Form Videos / Digital / Social / OOH / Website Landing Page